Telecom moving to subscription-based services
RSS
Posted Tue 27 March 2007 @ 8:45 a.m. by Sarah Putt
Telecom Retail GM for consumer marketing Kevin Bowler says the success of its fixed/mobile convergence billing plan Freedom, and its toll offers such as $25 to call Australia as often as you like, mean the company is moving to subscription based plans.
According to Bowler, Telecom currently has around half a million billing plans, which they would ideally like to scale back to 500. These are apparently indicative figures because Bowler was talking at an ‘off the record’ media briefing yesterday and I had to check later to see I could cite the numbers in a blog. (Why tell five journalists from a range of organisations the same thing and then expect them to keep it to themselves? Still I’m playing the game so that I’ll be invited back – the sandwiches were delicious!).
The company is working on its own version of a fixed/mobile offering to the home in an IP environment, which they see as operating on a number of devices – including multiple handsets with different numbers. No timetable as yet, but indications are that we will be told of something more concrete around June.
Also, a reminder to any recalcitrant 025 mobile users (apparently there’s 20,000 of you) – it’s getting switched off at 6pm on Saturday.
Categories: Fixed line carriers