I love the latest TV ad from AXA
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Posted Thu 14 May 2009 @ 1:32 p.m. by Megan Lacy
Who would have thought that a company would have an ad campaign running based on informing customer that when you call their call centre you will talk to someone in New Zealand? I love it. It is not something you would have seen years ago, as call centres didn’t have the profiles or were even thought of as important assets to businesses. Oh how times are changing. If I was big softie, I would have a tear in my eye.
This confirms my theory that Kiwis want to talk to Kiwis not an overseas contact centre who hire staff with English as their second language. The great news is that AXA is listening to their customers and making sure every customer knows they will have local service. I say ‘Well done AXA’.
The ad even made me want to visit their website and ‘wow’ the message is clear again: "AXA Call Centre/ Keeping it local" is the feature on the home page. And then to top it off, they have profiles of staff who work in the centre, how great is that?
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