Attend an Anti-Spam seminar, avoid a $500,000 fine
RSS
Posted Mon 13 August 2007 @ 3:59 p.m. by Sarah Putt
Anti-Spam legislation – the Unsolicited Electronic Messages Act 2007 - comes into effect on September 5. Businesses found in breach of the new law will face maximum penalties of $500,000.
The Department of Internal Affairs (DIA) has created a website specifically about the new law and is holding a series of free two-hour 'anti-spam' seminars around the country next week.
Contact Centres will need to be conversant in anti-spam legislation as it covers email, instant messaging, SMS, and MMS – channels that have become a popular way of communicating with clients. The law doesn’t cover faxes, voice telemarketing or Internet pop-ups.
According to information on the DIA website, it’s estimated around 12 million spam messages are sent every day.
Categories: Events | Technology