“‘They don’t appear to have the best interests of people at heart,’ says Hall (a business consultant and author of The Truth About Trust), who cites their pushiness and need to reach targets as the key impediment to trust. We suggest they change their approach, put the interests of their customers first and stop calling at mealtimes.”

Still, if you’re feeling bad about that, spare a thought for Clint Rickards – he was once touted as the next police commissioner and this year he occupies last place in the most trusted person poll – ranking one place lower than convicted murderer Scott Watson.